Spring and fall cleaning checklistĮvery year when spring rolls around, homeowners and renters want to clean up their homes. Now is an excellent time for a community digest as more cities relax their social distancing mandates and allow more events like concerts and weekend farmer’s markets. The digest can include local events, restaurant and business openings, real estate market statistics, and information about your business. You can mail your digest to your mailing list every month, quarter, or season. Provide readers with a city or community digest. SourceĪs a real estate agent, you can become a local guide to your farm area. USPS found that the average daily amount of time a person spends reading their mail is 30 minutes. With this statistic in mind, you might want to try sending direct mail that requires more in-depth reading from the recipient. We discussed above that a whopping forty-one percent of people look forward to receiving direct mail daily.
#Direct mail ideas free#
SourceĪ free comparative market analysis direct mail piece helps you stand out from your competition, offer the receiver beneficial information, and highlight your industry knowledge. Offering a free comparative market analysis is an effective way to help people in your area understand the real estate market while also building relationships. We mentioned above that most people are not “in the know” about the real estate market unless they are actively searching for or selling a home.
Additionally, consider hole punching each recipe card you send throughout the year so recipients can create their own recipe book! Or, your recipe cards can be magnetic and placed on their refrigerator. You want to include your contact information on the recipe postcard. You can find easy-to-use templates on websites like Etsy. This is an excellent opportunity to create brand awareness for your real estate business while also giving something to the receiver. Consider sending easy and fun cooking recipes to your target market through direct mail. People enjoy receiving direct marketing that provides use. You can even put a neighborhood map on your direct mail piece that shows which listings sold recently or which listings are currently for sale, which may result in a lead from a motivated seller! Easy cooking recipes If your goal is to work with potential sellers, compile statistics and comps to help homeowners gain insight into selling their homes. You can also target absentee owners with a direct mail marketing campaign. Statistics that show it is an excellent time to buy can help renters move forward with the home buying process – and now they have a real estate agent to contact! You can send postcards to known real estate investors in your farm area. If you target home buyers, send the postcards to people you know are renting. It can be helpful to provide housing market updates to those not “in the know.” You can compile your farm area’s latest housing market updates and send them to property owners on an attractive direct mail postcard. While the real estate market tends to be predictable, the landscape can change quickly.
Here are eight creative direct mail ideas to help you boost your real estate business: Housing market updates You want to grab attention while being genuine and knowledgeable. Direct mailers for real estate need to be eye-catching, informational, and not too sales-y. However, direct mail is just as likely to end up in the garbage. Millennials, who make up a third of home buyers, are more likely than Boomers and Gen Xers to follow through with purchases after receiving direct mail marketing. Better yet, 65% of millennials pay attention to direct mail advertising. A well-executed direct mail campaign remains a safe and effective marketing strategy for real estate agents.Ĥ1% of Americans look forward to checking their mail daily.
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